If you run an ecommerce site, you understand the value of product recommendations. In this article, we'll look at how to make the best product recommendation quiz and how it can help your business.
What is a Product Recommendation Quiz?
A product recommendation quiz is a tool that helps customers find the best products for their specific needs and preferences. It operates by asking customers a series of questions about what they want in a product and then recommending the best options based on their responses.
Why Should You Use a Product Recommendation Quiz?
There are numerous reasons why you should use a product recommendation quiz on your ecommerce website. Here are the 5 key benefits discussed below.
Increased Sales
A good product recommendation quiz can increase sales by up to 30%. This is because it helps customers find the right products for them, which leads to more purchases.
Improved Customer Satisfaction
A well-designed product recommendation quiz will improve customer satisfaction by providing them with accurate and relevant results. This means that customers will be happier with their purchase and more likely to return in the future.
Enhanced User Experience
The addition of a quality product recommendation quiz will enhance the user experience on your website, making it easier and more fun for customers to shop online.
When is a Product Recommendation Quiz Useful?
- When people want to make a quick and simple decision (e.g.: gifts)
- The product is complex, or comparing alternatives is difficult.
- When buyers lack specific preferences for what they want
There are several shopping verticals that are inherently better suited for a Product Recommendation Quiz. Among these are:
- Skincare, Cosmetics, and Beauty
- Nutrition, Vitamins, and Supplements
- Clothing, Jewelry, and Accessories
- Outdoor & Sports Equipment
- Specialized Equipment and Supplies
How to Make a Product Recommendation Quiz?
Product recommendation quizzes boost average order value, sales, and lead generation by up to tenfold. They are consistently rated as one of the best things you can do for your online store to increase revenue and build your list.
- Here are the steps to launching your product recommendation quiz
- Create a quiz title that gets people to click.
- Produce results that include recommended product(s).
- Make up 5-7 quiz questions based on the quiz results
- Create a page for your opt-in form and connect
- Integrate your website with Shopify (or other E-Commerce site builder)
Ecommerce Quiz Examples
Sephora
Sephora is a beauty supply company headquartered in Paris, France. The company revealed a chabot on the messaging app Kik last year. When customers interact with the chatbot, a quiz is used to gather more information about the user.
Sephoraas' quiz asks only the questions necessary for Sephoraas to provide users with customized recommendations. The Product Recommendation Quiz asks a series of questions to guide a user through a process, with the goal of recommending the products or solutions that are best suited to their needs. After completing the online quiz, users receive a summary similar to a horoscope, as well as personalized product recommendations - all without having to type in an email address.
Sephora asked the quiz questions below:
- How do you want to shop?
- What are you looking for?
- What type of moisturizer do you want?
- Do you want sun protection?
- What’s your skin type?
- What's your age range?
- What are you looking for ?
Gold Bond
Here's another example of an ecommerce product recommendation quiz to show how yours might look.
Gold Bond Skin Care employs an ecommerce quiz to ascertain the pain points experienced by its participants. They are then asked:
- What can we help with?
- Which parts of your body could use some help?
- What product type do you prefer?
- Want skincare for men?
The end result? A gold bond find the best gold bond for you
Allure
Let's try the Allure quiz to determine the best skin-care products for your routine.
The Allure skin-care quiz is an interactive questionnaire that compiles our editors' skin-care and product knowledge into a single, simple-to-use system.
Allure Skin-Care Quiz Questions
- How would you describe your skin?
- Products need to fit your lifestyle. What’s your biggest concern about your skin?
- What type of moisturizer do you prefer?
- Every dermatologist stresses the importance of wearing sunscreen daily. Which do you prefer?
Spring Bot
Spring Bot was among the first to be introduced on Facebook Messenger. It is a live messaging and personal shopping service through which fashion brands can connect with customers. Customers are sold to by brands such as Balenciaga, Givenchy, and Lanvin using the tool.
The bot begins by asking a series of multiple-choice questions, such as: What are you looking for today? (Women's or men's items), and what is your budget? (Below $75, $75-$250, and over $250)
Final Words
A quiz is an effective tool for engaging every website visitor. Some of these companies have placed their quiz on the homepages of their websites so that new customers can easily discover and be matched with the right products.