You might be familiar with a few popular applications from Google like Google Mail, Docs, Google Chrome, Google Meet, etc. No matter how much you know about Google, there is still a lot more to be utilized. Google provides tons of opportunities through its apps and services to help businesses successfully start and run their organizations. It consists of 200+ tools for businesses both online and offline to make your day productive and help you execute your business objectives. We have picked the best Google tools for your eCommerce business:
- Google Alerts
- YouTube
- Google Analytics
- Google Trends
- Google Adsense
- Google Display Network (GDN)
- Keyword Planner
- Docs
- Calendar
- Google Translate
- Google Places
- Google Adwords
- Google Merchant Center
- Google Checkout
- Commerce Search
- Google Finance
- Google My Business
- Public Data Explorer
- Google Forums
- Google Scholar
- Google Keep
- Google Groups
- Google Resizer
- Google PageSpeed
- Google Digital Garage
- Google Podcast
- Blogger
- Google Marketing Platform
- Google Surveys
- Tag Manager
- Search Console
- Google Shopping Actions
- Google Web Designer
- Google Manufacturer Center
- Google Cloud Platform
- Google Meet
- G Suite Marketplace
- Think with Google
- Google Assistant
- Job search on Google
- Google Duplex
- Google Nonprofits
- Slides
- Google Charts
- Google Firebase
It is a free service from Google to keep you updated about the latest releases, news articles, research papers, web pages, and any authentic information that matches with the user’s search terms. All the alerts will be sent to you through email. Online retailers can be informed about the latest product launches, competitor businesses, latest updates from reputed company executives, get aware of their customer activities, and stay up to date on industrial development and technologies.
With more than 2 billion users worldwide, YouTube can be an excellent marketing channel for your eCommerce businesses. You can use the platform to advertise your products, promote your brand, engage with your clients and customers, verify the feedback and get the opportunity to provide a better customer experience to the users. YouTube Live is another ultimate feature that allows you to communicate with your customers, and learn about their interests to make/improve the products. The YouTube influencers have a significant follower base who trust them. Collaborating with such influencers to promote your products/services is a rewarding way to increase your brand awareness.
The tool allows you to measure customer requirements, their interests, the experience of using your products, etc through data and infographics. Dig deeper into the reports and learn how customers are interacting with your site. Explore the analytics to reach your audience and the insights. Besides the above, use the additional tools to collect, organize and manage your data. it is one of the powerful Google tools for your business growth as it constantly updates your website performance.
The market demands and trends change from time to time. With the rapid market dynamics, it is important to learn how people are thinking and how their demands/requirements are evolving. Google Trends is a perfect tool to inform you about the current market trends both location-wise and industry-wise. It analyzes your website’s popularity on the search engine. Understand the keyword search volume, identify the latest trends in your industry. Ask relevant questions to the users and optimize the site content for SEO. While you are busy with other things, subscribing to the Google Trends alerts will notify you through email about the latest happenings.
When people search for similar businesses like yours on Google search engines or Maps, your business appears on the top of Google through this Google Ad Sense. The appreciable feature is that you pay only for clicks to your website and displaying your ad on the search engine doesn’t cost you a penny. The tool gives freedom to select the budget for your advertisement. Additionally, you can set a monthly budget, adjust or pause the payment anytime. By partnering with Google, you unlock the huge potential to learn about customers and provide tailor-made advertisements.
The Google Display Network is a part of Googe Adwords that covers over 2 million partner websites, videos, and apps to display your ads. When the viewers are enjoying their favorite news or playing games, you can display your relevant ads based on their interests. As the visual content is more attention-grabbing than the regular textual content, you can display attractive visuals and prompt your products. Since the video content covers over 90% of the internet, you can target people in different ways based on their interests, keywords, niche websites, etc.
Google Keyword Planner is a powerful tool to build high-performing keywords and use them in your PPC campaigns. To let your products/services reach a wider audience, you should optimize all your content according to search engines. The app offers a free service where you can generate hundreds of potential keywords through ‘Discover new keywords’ or analyze the popular keywords using the “Get search volume and forecasts” options. Moreover, the tool is free to use and all you need to have is a Google account to access the tool and get benefit from it. Keyword Planner is a compulsory Google tool to have in your business if you want to win the SEO competition and stay on the top of search engines.
It is a part of Google Workspace where your teammates can chat and collaborate in the same document. If your team has a workspace subscription, additional features of Docs like unlimited version history, working with teams in a single document, ability to work both online and offline, etc. are made available. Tons of ready-made templates are available to enhance your content creation abilities. Search your category and pick from the different professional templates listed. If your device has an in-built microphone, you can create content using the voice typing feature. You don’t always want an internet connection to write, but the document is offline mode, and edit the content anytime when you are disconnected. All your work gets synched once you regain the internet connection.
Google Calendar is an excellent scheduling and time management tool for small businesses to schedule important meetings, organize their daily tasks and create urgent appointments, etc. Embed it to your website and manage your day with simple reminders. Schedule remote calls with one click to engage with your clients and coordinate with your colleagues. The tool integrates with Drive, Gmail, Contacts, and Meet and helps you focus on doing rather than planning things. Check your colleague’s availability to schedule any events and share the calendar with others to view the complete list of events.
It is an excellent tool that lets you translate any text in more than 60 of the world’s widely used languages. Using this Translation Search Function tool, search for products/services in the native language of another region. With the help of the Global Market Finder, find out the key search terms for popular products from other countries. Before you use the tool for your business communications, test it multiple times to avoid any translation errors. By choosing the right translating partner for your business, you will witness an increased number of clients over time.
The Google Places for Business is a tool from Google that helps local businesses to display their information, contact details, address, link to your website, photos, reviews, and anything related to your company. The tool also displays real-time updates/special offers you provide on the products across search engine results pages. Your products and your business appear as the result of search queries in the search engine pages of Google web search, Google Maps, Google Mobile Search, Google Earth, Google voice search, etc.
Paid advertising is the best way to target your ads and reach potential customers that are looking for your product/service or similar ones. Through Google Adwords, you Adwords is the most popular pay-per-click (PPC) advertising platform from Google. You pick specific keywords and bid on them based on the amount you wish to spend per click. Google lets you display your ads on third-party websites through Google Display Network. The cost of Ads depends upon various factors like the competitiveness of your keyword, your niche industry, your location, and the quality of the advertising campaigns.
Launched together with Google Shopping, the merchant center is a digital platform that allows retailers and online merchants to upload information about their store, update products, special offers, etc to Google. You can create Shopping ads for Google, Youtube, and other Google partner sites. Display your products to the audience across multiple channels and target your potential customers. The opportunities page in this application tells you the ways to improve your product and get better conversions.
Google checkout popularly known as Google Pay is the fastest payment method to send or receive money from others. You can pay bills, recharge your mobile, pay while checking out online or in-store. All your bank details are safe and encrypted. No more worry about wallet balances or withdrawal fees, you pay and receive money instantly from the bank accounts. The app works perfectly with all the banks that support BHIM UPI payments. is an excellent way to attract huge traffic to your website.
With the exponential growth of online, it is already evident that eCommerce is going to be the future. To retain your existing customers and turn your new visitors into customers, your eCommerce site should be fast, responsive, and be able to quickly show up products searched by the audience. Google Commerce Search is a cloud search tool that uses Google technology to make eCommerce searching easy and customizable. The products can be categorized based on price, quality, features, brand, etc Google’s inbuilt spell checker and synonyms recommend products accurately even if they are misspelled or wrong keywords are searched. Ecommerce retailers focus on your business while Google takes care of searching and fast recommendation.
Stay updated with the latest business news, real-time market updates, corporate events, and other financial information with Google Finance. Import the financial data straight into Google Sheets and keep track of your favorite stocks. You can also retrieve historical data related to the stocks. This tool can be accessed from Google. Search a stock on Google and all the information related to the stock appears on the Google Finance app.
Showcase your Business Profile on Google across millions of users and help them fulfill their requirements through your products/services. Write about your business, upload photos and videos, create exciting offers to attract the audience and improve conversions. Update your Business profile and the changes appear on Google. In the customer tab, you can acknowledge reviews, engage with your customers, and get notified when the customer connects with your business on Google.
The tool allows you to evaluate findings using large data sets. The data which is otherwise not available to the public can be accessed through this tool. You can visualize the data in the form of graphs, plots, or maps and make useful interpretations for your business. Anyone can easily upload, share and visualize the data freely. The Google Public Data Explorer has the Google Analytics Suite where you can import individual or public data without the requirement of coding knowledge.
Google Forums is where people with similar interests share their thoughts, problems and collaborate online. Forums are great platforms to promote your products and discuss their performance. You can create Google Forums through Google Groups and later invite people to join it. You don’t have to visit the website to reply to the messages. You will be notified through GMail and can access the forum from the app itself.
When you need to search literary content, published journals, or scholarly literature, Google Scholar is your way to go. It is quick and easy to use that lets you search white papers, abstracts, technical reports to back your content. The most relevant and trending topics appear on the first page of search engine results. By exploring related articles to a specific topic, you can generate numerous content ideas. Follow the citations to generate additional content ideas and explore the top publications and articles.
A must-have tool if you are running a business. Keep your tasks organized and informed with the Google Keep tool. It allows you to set reminders, add to-dos, create notes, upload photos and share them with your colleagues. Never let any ideas fade away in your busy tasks. It lets you quickly note your ideas and automatically save them. The application works well with all devices. The notes can be edited and accessed anywhere, even when offline.
It is an extended service of Google Workspace which lets its members create their groups to collaborate, discuss and ask questions collectively. you get eligibility to create your own Google groups and organize meetings and conferences from anywhere. The free version is available for personal use whereas you can use the paid version for business purposes. In Groups for business, the administrator controls how the people in the group access and interact with each other.
We may not confine online shoppers to one kind of device. They like to browse products through multiple devices as per the convenience. Display the best view of your products and make them accessible to everyone online using the Google Resizer. It is an ultimate tool from Google that lets designers and developers test the product layout with multiple themes. View your products/apps according to the size and orientation of the screen.
Page Speed has been declared as one of the important ranking factors of a website by Google. It was found that for every second delay in the page loading speed, the conversions reduces by 7%. Thus faster page loading speed is the primary factor to consider if you want to provide a memorable customer experience. The Google PageSpeed provides reports about the performance of your website on mobile and desktop devices. the tool also suggests how to improve the website page loading speed.
When you want to upskill or train your employees in digital skills, learn it from the best teachers across the world on Googe Digital Garage. More than 700,000 people are being trained in most-in-demand skills to grow their career or business since the launch of this tool. Several Live sessions and webinars are conducted to help you learn any skill in less time. The platform is free to use for everyone and covers digital courses like coding, marketing, design, career development, etc.
Listen from the world’s top tycoons, industry leaders, finance experts and get advice for your business through Google Podcast. Show some empathy towards your employees and let them bust the stress out through trending songs and comedy shows. also, listen to the time management hacks to improve your productivity and deliver the best all the time. The tool works uninterruptedly across multiple devices. When you are busy, auto-download your favorite podcasts and listen offline anytime. The podcasts can be accessed through the application or using Google search or Google Assistant.
This free blogging platform from Google is useful to both large and small businesses to stay connected with their customers. Sharing useful tips with your audience by publishing content builds trust in your company. Blogging is the best marketing tool to improve your business visibility on search engines. With quality content and the right SEO strategy, your website can witness a surge in the SERP rankings in a few months. Higher SEO rank attracts more customers thus increasing conversions.
The Google Marketing Platform is introduced exclusively for advertisers and marketers to create digital marketing campaigns across multiple channels. The campaign manager tool provides ad management solutions to help agencies manage even difficult online advertising strategies. This tool combines DoubleClick, Digital Marketing, and the Google Analytics 360 Suite to let you measure and optimize digital experience. Through this tool, you can provide effective marketing while giving the customers control over their data.
A Survey helps marketers, business owners learn about the market trends, customer interests, and changes in their behavior over time. In short, it is like a window to directly communicate with the customers. The Google Survey is a market research tool that conducts online surveys with 10 million users approximately. Asking the right questions at the right place will help marketers to hit directly on the target audience and bring the best results out of it.
Google Tag Manager is a tag management system that lets you manage all your website tags without worrying about the code. Instead of waiting for developers to maintain tags, your marketers or any non-technical members can easily manage it with little training. using Server-side tagging, you can shift your tag code from your website into the Cloud. Once the tool is installed, your website can communicate with the tag manager servers and establishes triggers and variables to simplify and replace all the manually coded tags on the site.
The Search Console is a free tool offered by Google to evaluate your site’s performance and provide powerful insights to generate organic traffic through web searches. Most businesses think that adding their website to the Search Console solves all their business problems without realizing the untapped potential of the tool that can work like magic for your site. The analytics report informs you about the site’s performance on Google. No matter how careful you are, there are always HTML elements that can slow down your website. these elements are to be addressed immediately to avoid further harming your site's performance. The HTML improvements tool points out the list of issues and fixes them. Many other useful features can be accessed freely, once you log in to the tool.
We introduce you to this ultimate giant that is powerful enough to overtake Amazon in the future. Google Shopping Actions is a commendable tool from Google, where it lets retailers list their products across multiple Google platforms. It allows retailers to sell on Google Shopping through mobile, desktop, and voice assistance. Amazing features like universal cart, customizable shopping homepage, voice shopping, 24x7 customer support, ability to evaluate sales performance and competitiveness, etc are introduced in this platform to create a uniform shopping experience like never before.
Do you think Google provides only marketing and writing tools for your business? Well, this Google Web Designer is a web application that helps you design images, develop videos and other web content with a visual and code interface. With the Design view, create visual content using drawing tools, text, and 3D objects and turn them into beautiful animations. Using the Code view feature, create CSS, JavaScript, and XML files to let you easily write code with minimum errors. also, using the web designer tool, you can make your designs responsive to multiple devices or add dynamic bindings to the feed to provide personalized ads to your audience.
The blogging industry is under boom in the recent decades. With millions of bloggers writing online both professional and non-professional, there are chances of quality being reduced, and the audience may get misguided by the inaccurate information. The Google Manufacturer Center allows retailers to accurately enter the product data on Google. The tool gives complete control to the brand manufacturers to how their product is represented, product descriptions, and high-quality images, demos of the product presented on Google Shopping and other Google services. Being true to customers regarding product descriptions will attract loyal customers, improve brand visibility, and thus gives higher conversions for your products/services.
The recent pandemic has made organizations rewrite their working policies. Due to worldwide lockdown, companies have opted for work from home policy to continue their businesses. To accommodate remote working for all the employees, cloud computing offers tools to work remotely efficiently. The Google Cloud Platform offers over 90 IT services to help businesses, IT professionals, and developers manage work efficiently. Through this tool, users get the flexibility to use multiple resources and develop the infrastructure they want. The tool provides solutions in the form of SaaS, PaaS, IaaS, etc.
Google Meet is a video calling application that lets you safely create or participate in high-quality video meetings for up to 250 people at a time. Share the invite link with your team members and the tool can be accessed from any device with one click from the web browser or the Google Meet application. You can share your screen and present documents/slides during video conferencing. Conduct Q&A sessions, polls, etc without interrupting the call. The meetings are encrypted and constantly updated for data privacy and protection.
Also known as Google Workspace Marketplace, this tool provides useful enterprise applications that improve the functionality of the native Google cloud apps. Take help from the Project management apps to automate the repetitive tasks and create uninterrupted workflows, improve the password protection policies and provide custom security reports of your site through admin tools. All you need is one Google account to access the Google Workspace Marketplace.
Think with Google is a resource hub of digital tools to help you provide a better online experience. The tool comprises updated data, statistics, and trends reports that allow you to increase the credibility of your writing by backing it with data. The Think with Google’s PageSpeed test evaluates the page performance of your website and provides useful insights to improve the speed thereby increasing the conversion rates by a significant amount. The platform offers a “test my suite tool” to fully assess your website and provide an action plan to improve your site performance. in short, it is one of the ultimate google tools that all eCommerce businesses desire to have.
Google Assistant helps you complete everyday tasks by keeping your data safe and secure. With this tool, you can send messages, set reminders, make business calls, schedule meetings, create a to-do list, etc. It provides useful features like voice commands, voice searching, voice-activated device control that assists your everyday life by following your commands.
Google is the first place where people search for anything they want online. Almost anyone who can access the internet use Google as one of their search engines. It allows you to post your job before millions of job seekers and hire the best talent for your organization. To let your job requirement appear on Google, you can post it on Google or use third-party job boards.
When you have a business, you get to book appointments, book travel reservations, restaurants, and hotels to facilitate client meetings and accommodation. The Google Duplex tool does all the work for you. It associates with Google Assistant to call businesses and make reservations, book appointments, and do other work for your company. It is a fully automated system that uses the human voice to make it sound natural and carryout out assistant tasks.
If you are a non-profit organization, willing to work for the welfare of people, Google Non-Profits is a free program by Google to help non-profit organizations with the Google premium services. To avail of this service, organizations have to qualify the eligibility criteria. Through Google Ad Grants, Google gives away about $10,000 a month to non-profit organizations to spend on the advertisements on the Google search engine. Additionally, the program offers Google Workspace with unlimited Gmail accounts, 24/7 real-time support via email, chat, or phone, admin access to all the company's accounts, about 30 GB of storage space for drive and email hosting, etc.
Make attractive and wonderful presentations for your business meetings through Google Slides. They can be made both online and offline. Once you have a Google account, it can be accessed for free. can collaborate with teams irrespective of the devices and update the presentation slides anytime. Decide who can view, comment, and edit your presentations by restricting access to your document.
It is a simple and free-to-use tool to analyze your data in the form of charts. There are a variety of charts from simple bar graphs, scatter plots to hierarchical treemaps to display the data. Customize these charts according to your business goals. Connect the charts into the dashboard and interpret data efficiently. The tool allows cross-browser compatibility and cross-platform compatibility to iOS and the latest Android releases.
It is an application development software from Google that allows developers to develop iOS, Android, and Web applications. The tool provides a real-time database, different APIs, multiple authentication types, etc. This platform offers several services like Google Analytics, Authentication, Firebase Cloud Messaging, performance monitoring, Crash reporter, etc . the database has over 100 million records of user data. The free plan comes with 1 GB of real-time storage. for higher storage space, paid subscription plans are available. To sum up, we have tried our best to present you with the top-notch Google tools to include in your business through this document. Use these tools to make the best of your business. Besides the above, if you are aware of any other utility tools from Google, do let us know in the comments below.