Why Website traffic is important?
The more people visit your website, the more opportunities your business has, to turn these visitors into customers. Thus the better will be the probability of generating high sales. But higher visitors to your website doesn't necessarily mean that you can generate more sales. With higher website traffic, you get more opportunities to focus on your target audience and convert them into your clients. Here are the 25 best ways to drive traffic to your website:
- Guest posting
- Keyword Research
- Be active on Social Media
- On-Page SEO
- Get a fast-loading website
- Use advertising
- Email newsletters
- Influencer outreach
- Backlinking
- Engage in the comment sections
- Keep an eye on the analytics
- Submit to Press release to influential publications
- Upgrading old content
- Participate in forums and pull visitors to your website
- Publish long-form content
- Optimize images, video for faster page loading
- Talk about viral content
- Optimize your website for mobile
- Provide ultimate customer service and ask for a review
- Embed social share buttons
- SEO for higher web traffic
- Video marketing
Guest posting is a powerful way to direct visitors from a high domain authority site to your website. You can get potential visitors to your website through it. Make sure to choose a high domain authority website that matches your target audience before reaching out for guest blogging. After researching the top bloggers in your niche, approach them in a friendly manner to write a blog for their website. Remember that the article you give for guest blogging should be of utmost quality regarding content and optimisation. The article should help the blogger and also drive traffic to your site. It's a win-win situation for both.
This is the most important practice to let your clients find you using the right keywords. you can rank high on the search engines and make your website visible to web visitors. If your website ranks on page one of Google, you are likely to attract a huge number of visitors to your website. Both free and paid tools help you with keyword research and planning. Google keyword planner is the topmost free keyword planner tool for you. Ubersuggest, semrush, Ahrefs etc are the other paid tools providing the service. By focusing on keywords with high volume and low competition, you can easily rank better and also target for featured snippets to appear on the top of search engines.
Social media is another booming platform with billions of users. However, you should be wise in choosing the correct social media platform to reach your target audience. Research about all platforms and pick the suitable 2 or 3 platforms for your business. Publish content regularly to boost your reach and engagement. Start small and after establishing your brand in one or two channels, go for other platforms. One viral post can bring you tons of leads and conversions. Embed social share buttons onto your website and let people share your content across multiple social channels. Upsell and cross-sell your products/services among multiple platforms. Take advantage of reels and video content to maximize your reach. Using the right hashtags can help your brand connect to your target audience directly. Include exciting offers and benefits to encourage customers to make purchase decisions.
Google wants to become the smartest search engine in the world and thus constantly experiments and updates its algorithm. Google needs On-Page SEO to understand new content. The On-page SEO includes different factors from targeting keywords and headers to writing catchy titles and meta descriptions. A good On-Page optimization along with quality website content keeps your website on the top and drives website traffic organically. Remember that though you have to qualify search engines, you are still writing for humans. Make it sound human but not robotic/artificial by too much keyword stuffing.
Do you know that a one-second deal in page load time results in 11% lesser page views, a 7% loss in conversions and a 16% reduced customer satisfaction? A few extra seconds in loading your website will have a negative impact on the ability to engage your audience and generate sales. Visitors seek results instantly. If you can fulfill their demands almost immediately through fast loading pages, they are more likely to turn into your customers and revisit your website in future. Remove/Optimize everything that slows down your site. Make your website so responsive that it self-adjusts according to the size and orientation of the screen. Remember that faster pages create memorable experiences for the customers and thus drive more web traffic to your site.
When organic reach doesn't work or does not match your expectations, paid advertising is the best possible way to showcase your products/ service and attract potential visitors to your website. Though it can be expensive it is highly rewarding in the long run. Many paid channels like social media marketing etc unlock ultimate opportunities to drive visitors to your website. Before investing in paid advertising, make sure that you are clear about your goals. Do you want more visitors or do you expect higher conversions also? if you think that higher visitors leads to higher conversions, it is a possibility and not completely true. If you want higher conversions along with high website traffic, you should target high commercial intent keywords. Though these search terms are extremely competitive, it is highly rewarding for a better ranking of your site.
Email is one form of content that appears in people’s inboxes every day. Email newsletters are effective tools to promote your business. They are affordable and can be written in a short time. While asking for an email sign-up, you should be extra careful in qualifying email filters. Otherwise, your email can land in the spam folder. Write content that is useful to the audience and link the newsletter to your website. However, don’t annoy readers by directing them to multiple pages. Put direct links to your products or a demo video in the email so that the visitor learns about the product. Before promoting your products/services, give a short introduction to your brand at the beginning of the newsletter. Write a compelling and interesting subject line to make them click on your email among others.
Social media influencers are those who have well-established credibility in their industry, with a huge audience base that is persuaded to act based on the influencer's recommendations. through the right influencers, influencer marketing is one of the fastest evolving tools to increase your website traffic and promote your products/services. As a first step, know your target audience. After selecting your niche and target audience, understand whether you are using influencer marketing to increase your website traffic or improve your social media presence. Based on your business objective, determine the right influencers for your marketing campaign.
To attract more visitors to your website, you need to rank better on search engines and it is possible if you can establish an authority in your industry. Backlinking is one of the most important factors to drive web traffic on all search engines. If a higher authority website links to your site, the credibility of your site improves. By constantly receiving backlinks from higher authority websites, your site gets a higher SERP ranking and thus drives more web traffic. Another way is through driving referral traffic. Once your article gets published on a popular magazine or website, some part of the visitors can be directed to your site through backlinking.
Customers love brands that reply to them. It will make your business less robotic, more human and personalized. Customers feel valued and keep coming to your website for more content. Try to respond to every comment in the comment section. You can also paste links that direct to your website in the comments to include more information on the topic. While selling products/services, if you get a positive feedback response, thank the customer for the gratitude. If you get a negative response, don't ignore it. Respond to the comment apologizing for their experience and ensure that you try to make improvements next time.
There are both paid and free tools to display the analytics of your website. Google Analytics offers a free service to let small businesses understand their audience better. The tool also has a paid service if you want to utilize additional features. Analytics says how your website is performing as a result of your marketing strategy. The analytics can tell you which country and city people are accessing your website, how many and on what device most of your website visitors are from. You can also know which type of content has the highest reach and what keywords your competitors are targeting. Try to analyze your website in multiple metrics and using the data, optimize the content to discover the best practices to increase the number of visitors to your website.
A well-crafted press release submitted to influential publications can create hundreds of backlinks to your website. Your press release would attract journalists, get links from high authority news websites and has the potential to reach a wide range of your target audience. Regular press releases would establish your brand as an expert in its niche. To craft a wonderful press release, begin with titles and a few lines about what you want to tell. The rest of the email should be detailed information. Send it to media agencies or publications to drive a larger audience to your site.
You always keep running after publishing new content. But do you know that updating your old content can drive surprisingly higher traffic? As a site owner, you may not keep checking in with the visitors. But there is a possibility that your target audience is visiting your website regularly. Apart from timeless articles which are valid anytime, other articles are to be updated regularly. If you're the first person to update articles in a certain niche, then you unlock huge opportunities to receive backlinks from multiple sites. The up-to-date website increases the reader's loyalty towards the brand and helps you to build stronger relationships with your customers. Look for pages with heavy traffic and high-quality links. They have high authority and high ranking potential. Find them and keep the content fresh to witness a spike in website traffic.
Forums and online discussion groups are the communities where people discuss their real-life issues/doubts/opinions related to a specific industry. Find out the forums where your niche readers are participating and join them. Don't rush out to promote your website's blog articles as soon as you step in. Participate in different forums related to your niche and start observing the key players, the hottest topics and other things that are being discussed. Once you are well aware of the community, start posting useful and informational content from your blog topics. Try to solve others' problems and give feedback. If you help others, your profile starts getting attention from others. Soon, you can observe that other group members start promoting your blogs by sharing them on multiple platforms. It is an excellent way to attract huge traffic to your website.
Long-form content lets readers spend more time on your website. It also provides information in detail and also serves as a guide to the audience. How-to articles, guides, product descriptions etc are some of the popular long-form articles. By creating long and useful content for the readers, dwell time increases thus showing google that your content helps readers to solve their problems. It helps to gain higher social shares and generate more backlinks. Higher backlinking gives more organic traffic from google. Also, it is useful in directing visitors to your site from high authoritative websites.
Page loading speed has a significant effect on how long visitors stay on your website, number of visitors, number of conversions, your website's organic search ranking etc. Slower pages/websites have a negative impact on lead generation and sales conversions. Optimize images and video and other media files to improve page speed. Enabling browser caching will store the site's elements in your visitor's browser such that the next time they visit your website, the site loads faster.
Once your content goes viral, it is shared by millions of people across different social media platforms. To have an exceptional reach of your blog, you should either create viral content or create content that is somehow associated with the viral one. But, there is no shortcut to creating viral content. If you don't have enough content on your website, there is less probability of your posts going viral. Keep publishing quality content regularly with the intent to help readers. Don't underestimate the advantage of video content when compared to textual content. It is a proven fact that visual content has more reach than textual content. Once you finish creating the content, network with influencers and take advantage of their follower base to promote your content. The more viral your content goes the higher traffic your website will have.
Do you know that more than half of global web traffic comes from mobile devices? Few aspects of digital marketing are extremely important to drive traffic to your website. A Mobile-friendly website is one of the important factors to decide your site's ranking as well as your web traffic. Google highlights mobile page loading speed as a key metric to determine your website ranking. With the increasing number of mobile users, if you optimize your website for mobile, you have higher chances of increasing website traffic along with improved sales and conversions.
When content is king, the customer is god. The search engines determine how people interact with your website and what kind of experience your website is creating for the users through dwell time and bounce rate. If your website can create content that is meaningful and useful for the visitors, they are likely to link to your website, share with others and revisit for more content. Design a website that is simple, easy to navigate, answers the search queries, and compatible with all digital devices. Providing a positive customer experience builds loyalty and trust in customers. Ask for customer reviews or suggestions and reflect on them. It makes them feel valued and grows loyal to your brand.
If you have share-worthy content on your website/blog, embedding social share buttons to the post encourages your web visitors to share the content across different social media channels thus driving more traffic to your site. To ensure that your page gets maximum benefit by adding social share buttons, perform A/B testing and review the results. The position of embedding the buttons plays a role in deciding the number of social shares. The buttons placed at the end of the article will not allow the users to share the content without finishing the article. The social share buttons floating on the top or side of the screen helps users to share the article at any moment as they scroll through the content.
The SEO-friendly site has a higher ranking on search engines thus driving more web traffic resulting in higher sales and conversions. Search engines are constantly modifying their algorithms to prioritize high-quality content sites. To let people find your company and visit your products, your website should be available on the first page of the search engines. Create an SEO strategy that includes titles, meta descriptions, header etc. Using keyword planner tools, research about high performing keywords and target them to rank higher. Focusing on long-tail keywords and local SEO establishes credibility in your industry. Interlinking between different blogs helps bots easily crawl between pages and improve website ranking.
Have you ever heard of the attention span of a man decreasing from 12 seconds in 2000 to 8 seconds in 2013? Experts say that it is still going to decrease in the coming years. So, all you have is those 8 seconds to impress your audience and convert them into customers. Video content outperforms all other content as a video makes it feel real and personal. You can make short videos of the content and direct users from the video to your site. A video helps people understand the content better. Creating high-quality and engaging videos attracts people to watch our content and also has the potential to let them interact with your products/services through storytelling.