Instagram is the most popular social media platform. There are presently over 2.35 billion monthly active Instagram users. Instagram passed the 2 billion MAUs barrier in the third quarter of 2021 and is expected to surpass 2.5 billion MAUs by the end of 2023. It is becoming the #1 choice for company owners to advertise their brands. According to one poll, people are more inclined to like a business with a large Instagram following with a high interaction rate. If you are struggling to maintain a high engagement rate, here are ten helpful Tips to Increase Instagram Engagement without investing any money from your pocket."
What is Instagram Engagement?
Instagram engagement includes all the different ways people may connect with your material, such as likes, comments, shares, and saves. When your audience deeply connects to your brand, they are more likely to purchase.
Why does Instagram engagement Rate matter?
Instagram engagement rate is crucial for businesses and influencers, indicating audience interaction and interest in their content. A high engagement rate signals a strong connection with followers, increases brand awareness, and leads to higher conversion rates. Low engagement rates, on the other hand, indicate a need to re-evaluate content strategy.
10 Tips to Increase Engagement Rate on Instagram:
1. Be Consistent:
Keeping your account inactive for a long time may reduce your followers’ number as you have nothing new to provide them. To maintain your account status active, it is recommended to post at least once a day. It maintains your chances of appearing in the trending section and increases your followers. Most brands post at least two times daily, while more prominent brands post up to seven times per day.
2. Optimize Your Profile:
When people click on your Instagram handle, they first look at your profile. The most excellent strategy to generate traffic to your blog or website is to include a link in your bio. Include "link in bio" or "link in profile" in every post's caption as a custom geo-location. If you want to promote material with a specific hashtag, put that customized hashtag in your profile. It will increase awareness among your followers.
3. Use Branded Hashtags:
Using hashtags related to your brand name helps you organize and track posts. It allows you to check your brand popularity and run campaigns to let your fans join the conversation. Regularly use hashtags with your every command and also use them while replying in comments. This will remind other Instagrammers which hashtag to use.
4. Use Instagram Stories:
Stories are a powerful Instagram marketing strategy that can increase engagement in several ways. They create a sense of urgency, offer exclusive content, and allow for direct communication with followers. Additionally, they can help build brand awareness and encourage users to interact with your content, ultimately driving more engagement.
5. Promote Your Content on Other Platforms:
Only a few people need to be equally active on every social media network, so if you use a social media platform other than Instagram, post your material there to reach a larger audience. It will increase your engagement rate. Instagram allows you to cross-promote your content. Use it and publish your Instagram profile on your blog, website, and wherever you have a large following.
6. Be responsive to Comments and Tags:
Reply to all who ask a question in the comments or leave feedback. While replying, make sure to include their handle so that they will receive a notification. Check your information to know when a user has tagged you in their photo or mentioned you in a comment. Respond to them and show your gratitude.
7. Use Instagram Insights:
Instagram Insights provides valuable data on your followers' interactions with your content. Use this data to inform your content strategy and make adjustments to increase engagement. You can see which posts are performing the best, the demographics of your followers, and much more. By using Instagram Insights, you're taking a data-driven approach to your Instagram marketing.
8. Assess and Adapt:
Monitor your plans frequently to see what is working and what is not. This will allow you to see which kinds of postings garner more attention than others and which hashtags are used the most. Furthermore, this will provide insight into how your brand functions with its customers, and you will have a greater chance of receiving a higher engagement rate.
9. Host a Contest or promotion:
Hosting a contest or promotion is an exciting way to boost your followers' number. Also, ask your followers to tag a person; it will raise your brand awareness. Besides this, make sure you know well enough about Instagram promotion guidelines.
10. Avoid fake Instagram followers:
Fake Instagram followers can harm engagement rates. This is because fake followers are often bots or inactive accounts that do not engage with your content, such as liking or commenting on your posts. When most of your followers are fake, it can imbalance your follower count and the number of likes and comments your posts receive, decreasing your Instagram engagement rate. For example, suppose you have 10,000 followers but only 3 to 4 likes for each position. This will identify your followers as fraudulent because this least-like ratio does not match your follower list .
Frequently Asked Questions:
What is a good engagement rate on Instagram?
A good engagement rate on Instagram can vary depending on the account size, niche, and content type. However, a benchmark for a healthy engagement rate is around 3-6%. For every 100 followers, you should aim for 3-6 likes, comments, or shares on your posts. High-quality content, consistent posting, and active community interaction can help improve engagement rates.
What is an Instagram engagement rate calculator?
Divide the total number of likes and comments by the number of followers, then multiply by 100 to get the post's Instagram engagement.
Should I post every hour on Instagram?
To maximize your exposure and interaction, we recommend publishing at least once every day. If you have more time and resources, you can post several times every day or week.
Conclusion:
Increasing engagement on Instagram doesn't have to cost much money. Using these ten tips, you can increase your reach, build a strong community, and create engaging content that your followers will love. Remember to be consistent, engage with your followers, and use Instagram Stories to add personality to your brand. Good luck!