The world of social media marketing is always changing and growing challenging. To stand out in the overcrowded competition, there is an increase in demand for extra skills, techniques, and methods that are not practiced by everyone. If you want to sell your product or service, you should let the world know about your products. Running social media ad campaigns on various channels widens your reach to the target audience. Here are some of the best practices to successfully perform social media ad campaigns:
- Know your target audience
- Pick up a suitable social media platform for your business
- Using right hashtags
- Keep your brand tone consistency
- Use high quality and optimized visuals
- Use a strong call to action (CTA)
- Optimize your content for SEO
- Don’t ignore your local audience
- Influencer reach out
- Publishing original content
- Focus on your ad objective
- Mobile-friendliness
- Create all types of content
- Make it emotional
- Perform A/B testing
- Carry out real-time conversations with your audience
It is universally accepted that not all people need your product/service. If you market to the wrong/irrelevant audience, it not only wastes money but also kills your business shortly. Research about different visitors based on age, and create your buyer persona or avatar. Look for what they want and your marketing strategy should always target what your buyer persona wants or looking for.
Each social media platform serves a unique purpose and people logging into them use it differently. With many social media channels and billions of users out there, it can be overwhelming to pick the right platform for your business. Before you start marketing on social media, know about each platform, about the type of content, users and businesses performing well on them. Find answers to these questions and promote your brand using the user demographics. Select two or three best social media platforms and grow your presence by marketing regularly.
While Facebook and Linkedin don’t focus much on hashtags, the whole game of Instagram and Twitter runs on the concept of hashtags. By consistently using the right hashtags, you can extend your business reach and generate a huge follower base in less time. To be honest, it is an ever-changing game. Keep experimenting with the hashtags and pick up the right ones that work for your business.
Speaking with different tones reduces trust among the customers and they no longer value what you say. Having the same or similar brand voice everywhere increases the weightage and value of what you speak. Thus it becomes easier to establish a powerful brand value for your business.
How frustrated it had been waiting for the blurred images or buffered videos to load? Anyone wants to skip that page with slow loading speed. Don’t be one of them. Eliminate anything that slows down your website. Compress your images to the optimum size. Always give them alt-text to deal with SEO. Publish only high-quality visuals to provide better customer experiences.
Do not make customers jump to multiple windows before they get what they want. It annoys the visitors and can make them leave your site immediately and never re-visit again. Once they click on CTA, they should be directly forwarded to the desired page without any redundant intermediate pages. A clear and compelling call to action encourages your visitors to make a purchase.
Quality content optimized for SEO, rank higher on the search engines. The higher ranking your website has, the more sales you can generate. The optimization procedure can be time-consuming and difficult. But it is highly rewarding in terms of brand recognition, sales conversions, and profit generation. The practice includes keyword focusing, optimizing the title and length of the blog post, writing a compelling headline and meta descriptions, optimizing images and visual content, interlinking to your site, backlinks, structuring your blog post etc.
Optimize your marketing message to the local region as well. Local Advertising services help you draw visitors from your vicinity and establish a brand value in your region.
Influencer marketing is a remarkable way to promote your business. To successfully run an influencer campaign, you need to reach out to the right influencers for your business. It helps to build credibility and increase awareness for your business. They already have a significant follower base who listen to their stories. Reaching out to such influencers for marketing your products is a powerful way to attract a few of their followers that match your target audience.
Content is always the king. Whether it's textual or visual content, customers can connect to your brand through good storytelling. Remember, plagiarized or copied content can have adverse effects on your brand’s face value and trustworthiness.
Though a marketing campaign has multiple objectives, you should focus on the primary objective that works well to achieve the best results. If you are not aware of what works best for your business, perform A/B testing and get aware.
Do you know that 70% of website users come from mobile? With the increasing technological advancements in smartphones, the number of mobile users are going to increase even drastically in future. Thus the significance of mobile-friendly campaigns will always be high. Make your advertisement mobile-friendly but don’t leave desktop users.
Don’t stick to one type of content you specialize in. Create all types of content and publish regularly. Try posting a video, write a good blog post, make carousel posts, try infographics etc. You should post all types of content to attract all kinds of customers. You can also repurpose content and publish it in other forms. By repurposing, you can deliver updated content clearly.
Though there is a lot of automation in marketing your business, you are still doing it for a human. Whether you are publishing content or carrying out marketing, your content should invoke emotions in the viewers. It is undeniable that you can connect and build relations only through emotions. Otherwise, your content sounds robotic and fails to build trust. Create fear of missing out to compel the customers to take the further step and make a purchase.
Many tools evaluate what marketing strategies are effective in general. However, it’s not always good to apply general practices in every situation. By performing some tests, you can get solutions for your brand specifically. People that follow you on one Instagram may not have the same preferences as those of Linkedin. A/B testing tells about what your audience likes and dislikes, what post will perform well on Facebook, which image resonates better with your audience etc. It can provide solutions to most of your marketing questions. Remember that today’s A/B results are not useful for tomorrow’s strategy building.
Engage with your audience in the comments. Respond to comments on your blog post, Instagram posts etc. Organizing live sessions once a while helps you build real-time connections with your audience/followers. Pay attention to reviews, especially the bad ones. No product in this world can have a 100 % positive experience. So, be honest with your reviews/testimonials. Respond to the bad ones, acknowledge them and try to improve next time.
There is no rule book for social media marketing as the expectations from the audience are ever-changing. Besides following proven strategies, you are always advised to experiment with different techniques, analyze them and go for those that work for your business. Experimentation is the key to growth.